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International edition: Tenth edition: principles of marketing – Kotler Armstrong

£5.00 £4.75

1 in stock

Name Range Discount
Christmas 1 - 50 5 %
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Description

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong’s Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated.

 

Paperback

 

Condition – Very well read; Otherwise OK